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Produced Projects
Case studies
Here is a detailed collection of case studies showcasing the projects I completed during my internship at Canyon Creative.
Case study
Courageous Marketing
Courageous Marketing or its subset, Courageous Keys, was a semester-long content series; the project combined podcast-style conversations with short daily video content (“dailies”) to create a consistent rhythm of encouragement and reflection.
Developed as part of a masterclass experience, Courageous Keys aimed to translate written insight into practical, everyday application through digital engagement.
Goal
Ultimately, this project was designed to bring the themes of Fear Not to life through engaging, accessible media.
Film 4 Podcasts
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Shoot once a month
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30 Dailies to accompany the series
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Accompanying Introductions
Production Approach
"How can we merge client wants with agency creativity?"
"How we maintain brand consistency"
The goal was a clean, professional, branded video with the highlighted use of student involvement.
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We contacted various classes and clubs related to media as well as booking a studio regularly to create set schedules and people involved in the shoot.
Case study
GCU Title IX
This project, developed for Grand Canyon University’s Department of Community Standards, focused on creating an informative video to educate students about Title IX.
Aimed to raise awareness, promote a safe campus environment, and empower students with knowledge about their rights and resources.
Goal
To translate complex policy information into clear, accessible content that students could easily understand.
As well as inform students of different resources they can access on campus.
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3-5 minute video
Production Approach
"How do we best relate Title IX to help students understand?"
"How can we balance aesthetic with brand?"
After receiving a detailed script and visual ideas
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Separate days for voice-overs
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B-roll was arranged.
This was the first project Canyon Creative was assigned to, finding the resources and spaces, such as recording studios and actors, took more planning than anticipated.
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Case study
FamilyXCore
FamilyXCore is a family scheduling app designed to simplify communication and coordination for both blended and nuclear families.
This project focused on developing authentic, story-driven testimonials that highlighted real user experiences and the app’s everyday impact.
Goal
Build trust and relatability with potential users, and establish a scalable content framework for future marketing efforts.
8 Testimonials
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90-second full edits
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30-second social edits
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10-second attention grabbers
Production Approach
"How can we create a repeatable framework?"
"What are the best ways to tell these stories?"
Confirm as many shoots as early as possible and create a simple framework to shoot that involved a series of questions, 1 camera set up, and accompanying B-roll.
Case study
GCU Golf Cart Safety Training
This project, developed for Grand Canyon University’s Department of Health and Safety, focused on producing a golf cart safety training video for ongoing employee use.
By combining straightforward instruction with practical, real-world scenarios, the video was made to support a safer environment for GCU and GCE employees.
Goal
The objective was to clearly communicate proper operating procedures and reinforce best practices to reduce the risk of accidents across campus.
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10 - 15 minute training video
